So you’ve developed a product and want to bring it to the market. You and your team have spent a lot of time and resources on research, prototyping, and testing. But the hard work doesn’t end there. You still need to launch and promote your product and get people to buy it. Even if you’ve developed the best product in the world, without a proper marketing plan, it’s unlikely to take off.
Let’s say you specialize in jewelry. You come up with new designs, and you want to bring them to market, so you hire a photographer to take a few marketing images. If you want to go the extra mile, you could also hire jewelry photo-retouching services. And here comes the hard part: formulating a marketing strategy.
Choosing the right way to promote your products can seem like a daunting task. There are many ways to market your business, depending on factors such as target audience, scope, and products. Here are some methods you can use for your marketing campaign:
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Email marketing
Email is one of the most popular methods businesses use to get the word out about their products or services. According to Litmus, over 80 percent of customers read marketing emails. Almost half of the recipients have also said that marketing emails influenced their purchase decision.
Once you’ve built up a subscriber list, you can run regular email campaigns centered around various themes. For instance, on top of a regular newsletter, you could also send exclusive email-only offers or discount codes. It’s also a great way to announce new product offerings.
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Consumer guides
Most consumers have no idea what they want in a product. That’s why they spend hours scouring the Internet for product reviews and recommendations. You can take advantage of this thirst for knowledge by writing consumer guides that highlight your products.
For instance, the holidays are one of the busiest shopping seasons of the year. People buy gifts but often struggle with gift ideas. You could write gift guides and post it on your company blog or social media channels. Make sure to highlight all your product’s strengths to help drive your message home.
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Offer upgrades or trade-ins
Trade-ins and complimentary upgrades are a great way to promote your brand. If your business is centered around a service, such as beauty or fitness, you can offer a free upgrade for your regular customers. Let’s say you have a new type of facial. Anyone coming in for one of your services gets a chance to try your new offering.
On the other hand, retail businesses can market their new products through trade-ins. If your new product is a revamped version of an older one, a trade-in program allows your loyal customers to buy the new version at a discounted rate.
Your marketing strategy ultimately depends on your product line and your target audience. Feel free to experiment with these marketing techniques and choose the right one that best serves your business. Remember to keep the messaging simple but effective for maximum engagement.
