Technology has made it easier for brands to promote their products and services. But the influx of information has made it equally difficult for them to cut through the clutter. The challenge for marketers is no longer to create unique content to stand out from the competition. Today, it’s more about getting on with the trend and knowing when to jump on the bandwagon. Here are some visual marketing ideas you should consider to boost your social media engagement:
Land the Point With Infographics
People love consuming information, but let’s admit it: we are suckers for lengthy, boring content. After all, a goldfish has a longer attention span than the average human. When reading blogs or news articles, we usually skim and get to the exciting bits. Infographics are a powerful way to get your message across without wearing your audience out. This visual marketing tool allows you to compile a lot of data in an easy-to-digest format and, at the same time, offers plenty of room for creativity.
An infographic should get your customers’ attention, land the point, and inspire action. Without one of these elements, your visual content is an epic fail. If you need help in creating compelling visuals, tap a trusted Dubai information design agency to transform your content into something that your audience will be hard-pressed to skip.
Get on the GIF Bandwagon
Wherever on the Internet, you’ll see users using GIFs to express their emotions and reactions to specific topics. By using GIFs whether to post something on social media or respond to your customers’ queries, you can send your message quickly and in a way that your audience understands. This also makes your brand look on-trend, which is something that you should aim for, especially if you’re targeting the younger demographic.
Use Memes (But Carefully!)
Like GIFs, memes are a powerful visual marketing tool that makes your brand more relatable to the younger generations. But while using memes is a fun way to engage your customers, you don’t want to look like you’re trying too hard to appeal to your Millennial and Gen Z audience. When used the wrong way, your efforts could backfire to your brand.
Use it sparingly, and only if the content suits your brand. When having trouble deciding whether or not to use a trending meme, remember this rule: just because it’s viral doesn’t mean you should use it. If possible, consult younger members of your team and see how they would react to your content.
Host a Social Media Takeover
Got brand ambassadors or influencers you can tap? Ask them to do a social media takeover to tease a new item, share brand updates, or share reviews of your products. To make the content more relatable, ask them to share snippets of their daily life through Instagram stories or Facebook live. They don’t have to talk about your brand all the time. As long as they keep your audience hooked, that’s fine.
Alternatively, you can tap a member of your team to do the takeover. This sends a message that you are not just a faceless corporation. You can use this opportunity to answer the questions of your audience and engage with them on a deeper level. Amazon’s Jeff Bezos and Tesla’s Elon Musk are living testimonials of how using personal accounts to engage with customers can work wonders for your brand.
You don’t always have to produce fresh ideas to stand out. Sometimes, you have to ride the trending train and give the impression that you’re in the know. When in doubt, call an information design agency to make sure you’re doing it right.